
Main Points:
- Recent High and Retracement: XRP surged to a multi‑year high above $3.66 on July 18 but failed to hold gains, triggering profit‑taking.
- Critical Support Zones: Near‑term support levels lie at $3.34 and the 20‑day EMA around $2.99; a break below $3.00 could spur deeper declines.
- Bullish Rebound Scenario: A decisive bounce off the $2.99–$3.34 zone could propel XRP back toward $3.66, then potentially $4.00 and $4.86.
- Bearish Breakdown Risk: Failure to reclaim the 20‑day EMA may confirm a “bull trap,” inviting sellers and risking a drop to $2.60.
- Wider Market Context: Growing institutional interest in XRP from remittance use‑cases and DeFi partnerships underpins medium‑term bull thesis.
1. From Breakout to Pullback: Recent Price Action
On July 18, XRP soared above $3.66—a level not seen in years—on renewed optimism around cross‑border payment utility and rumored DeFi integrations. This sharp rally briefly lifted XRP’s market capitalization past that of global fast‑food giant McDonald’s on July 21. However, the inability to sustain above $3.66 prompted short‑term buyers to lock in profits, leading to a retracement back toward $3.40. This pattern suggests strong initial demand but also highlights the risk of overstretched technical breakouts turning into “bull traps.”
Insertion Point: Place here “Figure 1: XRP/USDT Daily Price Chart (July 1–July 24, 2025)”

2. Key Support and Resistance Levels
- $3.66 Resistance: A clear daily close above this level would validate renewed bullish momentum, opening the path to $4.00 and the 2024 swing high around $4.86.
- 20‑Day EMA (~$2.99): This moving average serves as a dynamic support. A strong bounce here indicates healthy accumulation; a break below undermines the rally.
- Immediate Support at $3.34: Recent lows around $3.34 mark the first line of defense.
- Major Support at $3.00 and $2.80: Psychological support at $3.00, followed by a technical zone near $2.80, where previous consolidation occurred.
A rebound from the $2.99–$3.34 zone would signal that buyers view current levels as value. In contrast, a sustained breach below $2.99 could trigger stop‑loss cascades, validating bearish sentiment.
3. Bullish Scenario: Accumulation on Dips
Should XRP hold the 20‑day EMA and rally back above $3.40, bulls are likely to re‑engage aggressively. In this case:
- Step 1: Price consolidates between $2.99 and $3.40, building a base.
- Step 2: Break above $3.66 with conviction and volume confirms shift from corrective to impulsive phase.
- Step 3: Subsequent targets at $4.00 psychological level and then $4.86, the 2024 high, come into focus.
Institutional flows—particularly from remittance firms exploring XRP’s On‑Demand Liquidity (ODL)—and renewed partnerships in DeFi (e.g., integration with leading lending protocols) could provide fundamental tailwinds for this scenario.
4. Bearish Scenario: The Threat of a Bull Trap
If XRP fails to sustain gains and the price slips below the 20‑day EMA:
- The July 18 breakout may prove a false start, trapping optimistic buyers.
- Next logical support clusters are at $3.00 and $2.80.
- Failure to defend $2.80 could open the path to $2.60, marking a deeper corrective phase and delaying any new up‑trend.
A move back below $3.34 indicates sellers regaining control, and a decisive drop below $2.99 “must close below” candle could trigger bearish momentum on lower timeframes.
Insertion Point: Place here “Figure 2: XRP/USDT 4‑Hour Price Chart Highlighting Support/Resistance”

5. Broader Market Dynamics
- Institutional Adoption: Major payment providers continue PoCs (proofs of concept) using XRP’s ODL rails, reducing FX costs and settlement times.
- DeFi Expansion: XRP Ledger-based DEXs (decentralized exchanges) and lending platforms have seen TVL (total value locked) growth of 15% over the past month, signaling rising developer interest.
- Regulatory Clarity: Favorable court rulings in the U.S. regarding XRP’s status bolster long‑term confidence and may catalyze renewed capital inflows.
Combined, these factors suggest that if technical support holds, the medium‑term outlook remains constructive, with the potential for XRP to revisit multi‑dollar pricing.
Conclusion
XRP’s July rally to $3.66 marks a significant return of bullish conviction, but the inability to stay above this level underscores the risks of profit‑taking and potential “bull traps.” Key support between $2.99 (20‑day EMA) and $3.34 will determine the next directional bias: a strong bounce could fuel a run toward $4.00–$4.86, while a break could invite deeper selling pressure down to $2.60. Investors should monitor both on‑chain developments—such as ODL volumes and DeFi TVL—and price action around these critical technical zones to gauge the sustainability of any rebound.