Main Highlights:
- Strategy (formerly MicroStrategy) acquired 155 BTC for approximately $18 million (~US$18M), at an average price of around US$116,401 per BTC.
- Bitcoin moved from about US$114,000 to nearly US$122,000 during the acquisition week.
- This latest buy aligns with the fifth anniversary of Strategy’s Bitcoin treasury strategy, launched on August 11, 2020.
- Post‑purchase, total holdings reached 628,946 BTC, acquired for around US$46.1 billion at an average cost of US$73,288 per BTC.
- Since the initial purchase, Bitcoin has surged roughly 960%, offering substantial unrealized gains.
- The company has made 74 separate BTC acquisitions with no sales reported.
- The latest purchase is one of the smallest by volume and value in its history.
- Michael Saylor reaffirms his long‑term conviction: “If you don’t stop buying Bitcoin, you won’t stop making money.”
- Strategy continues to fund purchases via at‑the‑market equity raises and preferred stock offerings, maintaining transparent disclosure.
- The firm’s market cap has ballooned, and it remains the largest corporate Bitcoin holder.
1. Anniversary Milestone Purchase
To commemorate the fifth anniversary of its Bitcoin treasury policy, Strategy bought 155 BTC over the week ending August 10, 2025, spending approximately US$18 million at an average of US$116,401 per coin. Bitcoin’s price climbed from around US$114,000 at the start of the week to near US$122,000 by Sunday.
2. Aggregate Holdings and Cost Basis
This acquisition brought Strategy’s total Bitcoin holdings to 628,946 BTC, acquired over time for approximately US$46.1 billion—resulting in an average cost per BTC of around US$73,288.
3. Historic Returns: 2020–2025
Strategy’s Bitcoin strategy began on August 11, 2020, with an initial purchase of 21,454 BTC for US$250 million—at approximately US$11,400 per coin. Since then, Bitcoin’s market price has surged by around 960%, rising from about US$11,400 then to approximately US$120,000 now.
4. Acquisition Cadence and Strategy
Over the five-year span, Strategy has executed 74 separate Bitcoin acquisitions, without selling a single coin. Despite BTC trading near all-time highs, the company remains steadfast in its long-term accumulation strategy.
5. Small-Scale Latest Purchase
Notably, this latest acquisition is among the smallest in volume. The smallest by BTC count was in March 2025, when Strategy purchased 130 BTC (~US$10.7 million), while the smallest by dollar value was in November 2023—a 155 BTC acquisition for around US$5 million.
6. Michael Saylor’s Conviction
Michael Saylor reinforced the company’s acquisition philosophy on social media:
“If you don’t stop buying Bitcoin, you won’t stop making money.”
This reflects the firm’s unwavering belief in Bitcoin’s long-term value.
7. Capital Strategy and Funding Mechanism
Strategy continues to fund Bitcoin acquisitions via at‑the‑market (ATM) share offerings and preferred stock issuance (e.g., STRF, STRC), using the proceeds to purchase BTC while keeping shareholders privy to transparent disclosures. This reflects a disciplined capital allocation framework.
8. Asset Appreciation and Unrealized Gains
With Bitcoin trading near US$120K, Strategy’s Bitcoin stash—acquired at roughly US$73K per coin—is currently valued at about US$75 billion, yielding unrealized gains estimated at US$29–30 billion.
9. Institutional Influence and Market Impact
Strategy’s execution of a consistent Bitcoin accumulation policy has set a benchmark for corporate treasury strategies. Its success has inspired other institutional players and has elevated its stock (MSTR) into a quasi-Bitcoin proxy, driving soaring market activity and liquidity.
10. Summary & Outlook
Over the past five years, Strategy’s embrace of Bitcoin as a treasury asset has delivered monumental returns and redefined corporate reserve strategies. The recent 155 BTC purchase, while modest, underscores an enduring commitment to Bitcoin accumulation. With robust financing mechanisms and transparent governance, Strategy remains poised to continue its path—potentially influencing broader institutional adoption and driving the narrative of Bitcoin as a cornerstone of long-term value.
