Bitcoin recorded a temporary shift in response to Bitcoin’s bear market, triggering criticism of Strategy’s recent sell-off as part of its evolving capital strategy.
Strategy, the largest Bitcoin treasury company, disclosed the selling of $261 million worth of Bitcoin, while its unrealized losses fell to approximately $8.31 billion in Q2. It also recorded a $0.9 million loss from Bitcoin sales.
Generated funds from the selling is intended to fund preferred stock distributions and restore cash reserves, transitioning away from its previous strategy of raising capital to buy Bitcoin.
Although the company spent over $20 million, Strategy added another 69 Bitcoin, with the implied cost of those holdings beyond $289,000 per Bitcoin.
Strategy acquired 3,657 Bitcoin at higher prices prior to selling 3,558 Bitcoin after a temporary price surge.
A Shift in the Market
Bitcoin declined following Strategy sold $216 million worth of Bitcoin to fund preferred dividends, while MSTR and IBIT stabilized after an initial sell-off.
Strategy shares increased approximately 22.4% after the company paused new MSTR issuance. In contrast, Bitcoin’s steep sell-off from $74,000 to below $58,000 resulted in major unrealized losses.
Strategy holds 843,775 BTC at an average purchase price of $75,476, marking it as the largest publicly traded corporate Bitcoin holder.
Despite major losses, Strategy’s Bitcoin sale highlights its support to protect the 12% dividend on its STRC preferred stock.
By contrast, while Bitcoin and MSTR declined Monday, Strategy shares increased by 2.1%, maintaining their recovery toward nearly $90.
Bitcoin Capital Strategy
Currently, Strategy’s shift in capital strategy shows less projected, with Bitcoin to sell off potentially paused for now if market conditions stabilize.
The company now has over 17 months of dividend coverage, suggesting that any further Bitcoin sales will likely be limited unless market conditions shift.
In this case, Saylor’s long-standing approach of buying Bitcoin at any cost and never selling would remark as a major transformation.
Strategy shift may end its role as a consistent Bitcoin buyer, but recent sales could reduce the need for further large selloffs by covering preferred stock distributions and restore cash reserves.
Strategy’s Bitcoin Uncertainty
Bitcoin declined following Strategy’s filing, despite concerns on possible sales needed to cover $1.76 billion in annual payments, buybacks, and cash reserves.
Strategy depends on STRC and MSTR to fund Bitcoin; however, weak demand for preferred stock processes and a rising MSTR share count limit its potential to purchase more Bitcoin.
Meanwhile, MSTR requires a 32% increase in Bitcoin purchases through stock issuance to make it more neutral.
In the short-term, Strategy may continue to pressure Bitcoin prices unless a new driver evolves.


