Robinhood Bets Bigger on Prediction Markets with Crypto.com and OG.com Deal 

Modern workspace with smartphone, laptop, and mouse on wooden desk.

Robinhood has entered a multiyear partnership with Crypto.com and its newly independent prediction-market platform, OG.com, in a move designed to expand its rapidly growing event-contract business.  

As part of the agreement, Robinhood will take minority equity stakes in both companies and route customer event-contract orders through OG.com’s Commodity Futures Trading Commission (CFTC)-regulated derivatives exchange and clearinghouse. 

The exact size of Robinhood’s investments has not been disclosed. However, the stakes will be priced according to valuations established through Citadel Securities’ earlier investments, valuing Crypto.com at $15 billion and OG.com at $5 billion. 

Selected football event contracts began being routed through OG.com on Tuesday, giving Robinhood customers access to another source of regulated event trading. 

Prediction Markets Become a Major Growth Engine 

The partnership comes as prediction markets have become an increasingly important part of Robinhood’s business.  

The company launched its prediction-markets hub in March 2025 through a partnership with Kalshi and has since expanded its infrastructure and range of contracts. 

 Event contracts generated $156 million in revenue during the second quarter, more than ten times the amount recorded a year earlier.  

That figure also surpassed Robinhood’s revenue from equities transactions and cryptocurrency during the quarter. 

JB Mackenzie, Robinhood’s vice president and general manager of futures and prediction markets, said the new partnership would provide customers with more choices and competitive pricing.  

He also pointed to football season and the upcoming midterm elections as major opportunities for growth. 

OG.com Looks Beyond Prediction Markets 

For OG.com, the partnership offers an opportunity to reach Robinhood’s large retail customer base while attracting additional trading activity and liquidity to its platform. 

OG.com was spun off from Crypto.com earlier this year and now operates as an independent company. CEO Kris Marszalek indicated that prediction markets are only the starting point for the relationship. 

“We think this is the beginning of a very strategic relationship, and the prediction-market event contracts are just the first product we’re going to be launching together,” Kris Marszalek, chief executive of Crypto.com, said in an interview with the Wall Street Journal. 

Marszalek also said the companies have discussed equity-linked perpetual futures, although such products would require regulatory approval. 

Growth Meets Growing Regulatory Pressure 

While prediction markets are expanding quickly, the industry is also facing increasing legal challenges.  

State regulators argue that sports-related event contracts can resemble traditional sports betting and should therefore fall under state gambling laws. 

Courts and regulators in states including Nevada and Connecticut have already taken action against certain prediction-market products.  

New Jersey has also asked the U.S. Supreme Court to determine whether states can regulate sports contracts offered through CFTC-regulated prediction markets. 

For Robinhood and OG.com, the new partnership represents a significant expansion opportunity. But as competition and regulatory scrutiny increase, the companies will need to balance rapid growth with a complex and evolving legal landscape. 

Sign up for our Newsletter

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit