Main Points:
- Figma’s Strategic Allocation: Disclosed $70 million in Bitcoin ETFs and board-approved $30 million spot Bitcoin purchase.
- Market Price Context: Bitcoin trading just below its all-time high of ~$112,000, reflecting absorption of heavy selling pressure.
- Corporate Bitcoin Surge: 54 companies added over 8,400 BTC (~$900 million) to treasuries in early July 2025.
- New Entrants Beyond Figma: Sequans raised $384 million for Bitcoin, ReserveOne targets $1 billion via SPAC, DDC Enterprise closed $528 million financing.
- Institutional Outlook: Net inflows into Bitcoin ETFs reached $14.4 billion year-to-date; over 135 public companies hold Bitcoin as a reserve.
- Implications for Investors: Crypto asset seekers should watch treasury strategies as signals of corporate confidence and potential catalysts for longer-term price support.
Figma’s Bold Move into Bitcoin
In its S-1 filing for an IPO, collaborative design platform Figma disclosed holdings of $70 million in a Bitcoin ETF and obtained board approval to purchase an additional $30 million worth of spot Bitcoin. As a company generating $871 million in revenue over the trailing twelve months (49% Y/Y growth) and used by 95% of Fortune 500 firms, Figma’s deployment of real profits into Bitcoin sets it apart from cash-burn startups merely announcing treasury strategies.
“The fact that the founders of Figma, their board, and their finance team had the foresight to get exposure to Bitcoin ETFs and spot Bitcoin is an incredibly bullish signal,” wrote Marty Bent, founder of TFTC and managing partner at Ten31, in his article “This Is The Way.”
Visualizing Figma’s Bitcoin Allocation
Below is a clear breakdown of Figma’s planned allocation to Bitcoin: <!– Chart generated with python –>
(See chart above)
Price Dynamics and Market Pressure
Despite headlines highlighting corporate buy-in and spot ETF inflows, Bitcoin’s price has remained relatively flat around $108,000–$110,000, just shy of its all-time high near $112,000. Analysts attribute this to two offsetting forces:
- Strong Institutional Demand from ETF inflows and treasury allocations.
- Persistent Selling Pressure by long-term holders realizing profits—estimated at up to 40,000 BTC sold per day by some market‐watchers.
James Check, a Bitcoin analyst, notes that the market’s ability to absorb such volume and sustain prices above $107,000 is itself a bullish indication, rather than evidence of derivative-driven suppression.
Surge of Corporate Bitcoin Adoption
In the first week of July 2025 alone, 54 companies announced new treasury plans or acquisitions, collectively absorbing 8,400 BTC—approximately $900 million at current prices. This surge ranks among the busiest weeks for institutional crypto flows this year and underscores a broadening embrace of Bitcoin as a reserve asset rather than a speculative play.
Beyond Figma: Sequans, ReserveOne, DDC Enterprise and More
- Sequans Communications: Paris-based IoT chipmaker raised $384 million via ADS placements and convertible debentures to fund Bitcoin purchases, with CEO Georges Karam highlighting Bitcoin’s role in financial resilience.
- ReserveOne (SPAC): Plans to raise over $1 billion through a Nasdaq SPAC merge, backed by Blockchain.com and Kraken, targeting a diversified crypto treasury including BTC, ETH, and SOL.
- DDC Enterprise (NYSE: DDC): Closed a $528 million financing round led by Anson Funds and Animoca Brands to accelerate its Bitcoin treasury strategy, one of the largest by a public company this year.
- MicroStrategy: Now holding over $64 billion in Bitcoin with $14 billion in unrealized gains, the enterprise continues to define the corporate Bitcoin playbook.
Institutional Outlook for H₂ 2025
Analysts forecast continued mainstreaming of Bitcoin treasuries:
- $14.4 billion net inflows into Bitcoin ETFs YTD reinforce institutional interest.
- Over 135 public companies now list Bitcoin on their balance sheets, a figure expected to climb by year-end.
- Additional crypto ETF launches and IPOs (e.g., Galaxy, eToro) may accelerate inflows, while Ethereum could also benefit from spot ETF approvals and staking inflows.
Implications for Crypto Asset Seekers
For readers hunting new crypto opportunities and practical blockchain use cases:
- Corporate Signals: Watch treasury announcements as indicators of institutional commitment and potential price support.
- Diversification: Consider assets with unique value propositions (e.g., DeFi projects or Layer-2 solutions) that may outperform in a Bitcoin-dominated market.
- Entry Points: Sideways price action amid strong demand could offer favorable accumulation levels for long-term holders.
Conclusion
As Bitcoin’s price stalls near record highs, corporate treasury strategies are emerging as a powerful undercurrent driving demand. From Figma’s pioneering allocation of $100 million in Bitcoin to an unprecedented wave of corporate acquisitions, a growing cohort of companies is legitimizing Bitcoin as a core reserve asset. For investors seeking the next wave of crypto innovation and yield, these developments offer both a roadmap of institutional confidence and a reminder to explore projects beyond the blue-chip crypto.
