U.S. asset management firm Strive has increased its Bitcoin holdings by 469, following another round of purchasing by the company. The company, which has been acquiring the virtual asset in a ‘spree’ the previous month now holds more than 25,000 Bitcoin (BTC).
Strive is a firm that has a unique value proposition to its investors: it provides daily dividend payments—currently at 13% per annum, divided among business days. It currently is within the top 10 institutional owners of Bitcoin. Part of the reason in its large portfolio of Bitcoin, among other assets, is its shift to a crypto-led strategy that leverages the long-term holding of virtual assets. It has merged and acquired other firms that hold and capitalize on Bitcoin and virtual assets—and in the process, amassing a large sum of BTC.
The significance of this purchase is Strive’s continued confidence in the cryptocurrency market; where its strategy has not shifted away from crypto. In fact, its strategy has been in place since 2025 following the merger of Asset Entities and acquisition of True North.
Both companies it has partnered with are crypto-native—Asset Entities boosting the holdings and strategy, and True North providing the launch of a digital credit product “of its own kind”. Strive became the second company to do so.
Strive’s stock is a publicly listed daily dividend-yielding stock called ‘SATA’ (Strive Variable-Rate Series A Perpetual Preferred Stock). In its latest investor report, it achieved a 37.7% BTC yield during the six months ended June 30, 2026. In the same report, it also highlighted the purchase of thousands of BTC. One can infer that its aggressive push for BTC purchasing is driven, again, by its crypto-first strategy; and another can deduce that its constant purchasing signals a confident market. In a landscape where over 7% of BTC is held by publicly listed companies, Strive ranks among those most confident and led by the virtual asset. Its purchase of 469 more BTC has only reaffirmed its confidence.
Whether this signals a ‘greenlight’ for individual investors remains a speculative strategy—although a large institution’s thesis is that of heavily investing in BTC, those who seek to participate must consider the following: the market condition itself, the thesis fit for the individual themself, and, most crucially, the risk appetite of the investor. Where large companies can sustain losses through hedging or large capital reserves, an individual must consider their own capital assets before proceeding.
